http://www.sketchandwrite.com/blog daily 0.75 2021-11-22 http://www.sketchandwrite.com/blog/2015/4/1/tips-and-tricks-for-naming-a-product-or-service monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1427928496021-HW9H0Z4VMCSIC19EEWAC/image-asset.jpeg BLOG SAMPLES - Tips and tricks for naming a product or service The eternal question: What belongs in that blank space? http://www.sketchandwrite.com/blog/2015/9/30/five-unlikely-lessons-from-a-100-year-old-book-on-advertising monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1443642561439-B6SKPPSXOXRTJIQKXWD3/Writing+an+Advertisement+Book BLOG SAMPLES - Five unlikely lessons from a 100+-year-old book on advertising Writing an Advertisement by S. Roland Hall from 1915—a real throwback. Or is it? https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1443642640500-EKNO8GXRNI9ZIRW6I21T/image-asset.jpeg BLOG SAMPLES - Five unlikely lessons from a 100+-year-old book on advertising One of my favorite parts of this book was its many examples of “great” advertising—like this ad on lard! http://www.sketchandwrite.com/blog/what-pixar-can-teach-us-about-marketing monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/ed6f9aef-630f-43a1-8e0d-04da2e69d814/light-fixtures-1219458_1920.jpeg BLOG SAMPLES - What Pixar can teach us about marketing - Make it stand out Pixar is known for exquisite storytelling and visuals. But their approach to everything they do—including their marketing—is based on a simple but profound idea. http://www.sketchandwrite.com/blog/2015/5/1/a-new-way-to-see-branding-with-some-help-from-5th-grade-science monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1629754401750-Q3P96F6GZ36K23VZ3M9B/unsplash-image-vHsh8PtJ0jk.jpg BLOG SAMPLES - A new way to see branding (with some help from 5th grade science) Your brand. It’s a world you create and maintain. http://www.sketchandwrite.com/blog/2014/11/23/what-a-448-year-old-man-can-teach-us-about-marketing monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/fa6360a9-6f72-4dce-8bdb-9000f5eaed1f/Shakespeare.jpeg BLOG SAMPLES - What man from 450+ years ago teach us about marketing? William Shakespeare’s face—and the face of English. http://www.sketchandwrite.com/blog/the-10-commandments-of-content-marketing monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/0093d5b9-f896-4f89-94a2-6fa34f64f219/10+Commandments.jpg BLOG SAMPLES - The 10 commandments of content marketing - Make it stand out Verily I say unto you, read these 10 content marketing commandments, before they become obsolete in five minutes. http://www.sketchandwrite.com/blog/2014/9/13/is-ben-franklin-the-ultimate-linkedin-model-for-all-of-us monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/cbb417af-0923-42fb-bdda-c3edbfb4db62/Ben+Franklin+LinkedIn+Page.png BLOG SAMPLES - Is Ben Franklin the ultimate LinkedIn model? Ben was always ahead of his time. My guess is, he would have been an early adopter—and master—of social media, particularly LinkedIn. http://www.sketchandwrite.com/blog/using-improv-techniques-to-boost-your-creative-thinking monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/bda0a448-8e77-4784-aa6f-0cd180f9c7db/pexels-cottonbro-6896331.jpeg BLOG SAMPLES - Using improv techniques to boost your creative thinking - Make it stand out Can improvisation techniques pump your creative thinking? Yes, if you’re open to the possibilities… http://www.sketchandwrite.com/blog/2014/9/6/how-to-truly-get-your-customers-a-five-point-scale-from-a-marketing-genius monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1410049214928-TI75MSWKDX5NV8LIB997/Gene+Schwartz BLOG SAMPLES - How to truly “get” your customers: A five-point scale from a marketing genius Ad icon Gene Schwartz https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1410049156826-RCF5WSQR03MEIBB2EIHG/Schwartz+Customer+Awareness BLOG SAMPLES - How to truly “get” your customers: A five-point scale from a marketing genius http://www.sketchandwrite.com/blog/2015/12/28/a-crash-course-in-how-to-be-creative-from-rod-serling monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1451316427509-7F16R1SFCWD2RQDMSCAZ/image-asset.jpeg BLOG SAMPLES - A crash course in creativity from Rod Serling This classic show is known for its creativity and creator, Rod Serling. But like any creative endeavor, it wasn’t easy. http://www.sketchandwrite.com/blog/the-founding-myth-of-american-brands-and-how-to-create-yours monthly 0.5 2023-07-27 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/c2946af0-b2a9-448e-a2a1-08efdd63a4af/Garage.jpeg BLOG SAMPLES - The ‘founding myth’ of American brands… and how to create yours - Make it stand out Apparently, for unimaginable success in America, all you need is a dream and a garage. http://www.sketchandwrite.com/blog/category/LinkedIn monthly 0.5 http://www.sketchandwrite.com/blog/category/Creative monthly 0.5 http://www.sketchandwrite.com/blog/category/Social+media monthly 0.5 http://www.sketchandwrite.com/blog/category/Storytelling monthly 0.5 http://www.sketchandwrite.com/blog/category/Writing monthly 0.5 http://www.sketchandwrite.com/blog/category/Branding monthly 0.5 http://www.sketchandwrite.com/blog/category/Advertising monthly 0.5 http://www.sketchandwrite.com/blog/category/Creativity monthly 0.5 http://www.sketchandwrite.com/blog/category/Social+media+writing monthly 0.5 http://www.sketchandwrite.com/blog/category/Persuasion monthly 0.5 http://www.sketchandwrite.com/blog/category/Marketing+strategy monthly 0.5 http://www.sketchandwrite.com/blog/category/Marketing monthly 0.5 http://www.sketchandwrite.com/blog/tag/Better+creativity monthly 0.5 http://www.sketchandwrite.com/blog/tag/Pixar+storytelling monthly 0.5 http://www.sketchandwrite.com/blog/tag/Product+naming+tips monthly 0.5 http://www.sketchandwrite.com/blog/tag/how+to+be+more+creative monthly 0.5 http://www.sketchandwrite.com/blog/tag/Branding monthly 0.5 http://www.sketchandwrite.com/blog/tag/Rod+Serling monthly 0.5 http://www.sketchandwrite.com/blog/tag/Twilight+Zone monthly 0.5 http://www.sketchandwrite.com/blog/tag/Twilight+Zone+marathon monthly 0.5 http://www.sketchandwrite.com/blog/tag/define+creativity monthly 0.5 http://www.sketchandwrite.com/blog/tag/Best+practices+in+advertising monthly 0.5 http://www.sketchandwrite.com/blog/tag/How+to+name+a+product monthly 0.5 http://www.sketchandwrite.com/blog/tag/Writing+an+Advertisement monthly 0.5 http://www.sketchandwrite.com/blog/tag/Advertising+history monthly 0.5 http://www.sketchandwrite.com/blog/tag/Starting+in+a+garage monthly 0.5 http://www.sketchandwrite.com/blog/tag/Content+marketing+ideas monthly 0.5 http://www.sketchandwrite.com/blog/tag/5+Levels+of+customer+awareness monthly 0.5 http://www.sketchandwrite.com/blog/tag/Shakespeare monthly 0.5 http://www.sketchandwrite.com/blog/tag/Social+media monthly 0.5 http://www.sketchandwrite.com/blog/tag/Breakthrough+Advertising monthly 0.5 http://www.sketchandwrite.com/blog/tag/Pixar monthly 0.5 http://www.sketchandwrite.com/blog/tag/S.+Ronald+Hall monthly 0.5 http://www.sketchandwrite.com/blog/tag/How+to+network monthly 0.5 http://www.sketchandwrite.com/blog/tag/LinkedIn monthly 0.5 http://www.sketchandwrite.com/blog/tag/Advice+from+Shakespeare monthly 0.5 http://www.sketchandwrite.com/blog/tag/Origin+myth monthly 0.5 http://www.sketchandwrite.com/blog/tag/Brand+touchpoints monthly 0.5 http://www.sketchandwrite.com/blog/tag/Ben+Franklin monthly 0.5 http://www.sketchandwrite.com/blog/tag/Gene+Schwartz monthly 0.5 http://www.sketchandwrite.com/blog/tag/Content+marketing monthly 0.5 http://www.sketchandwrite.com/blog/tag/How+companies+start monthly 0.5 http://www.sketchandwrite.com/blog/tag/Content+marketing+how-to monthly 0.5 http://www.sketchandwrite.com/blog/tag/Origin+stories monthly 0.5 http://www.sketchandwrite.com/blog/tag/Shakespeare+vocabulary monthly 0.5 http://www.sketchandwrite.com/other-healthcare daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394068966-40RCNPHI1SD4SW34GOA1/NOCDURNA.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394068966-40RCNPHI1SD4SW34GOA1/NOCDURNA.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690491706276-KZIOTNRLGSFBKJP8NWY7/NOCDURNA_Ad.jpg Other healthcare work - Ferring Pharmaceuticals | NOCDURNA | Launch and campaign I helped direct, write, and conceptualize the US launch for this product—from initial launch through campaign. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1633344121852-0W6Y2IH9UQ8RL2VP7J62/GettyImages-WL003524.jpg Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394139481-MY8YM6D5H13BVIYT6SPS/Unbranded+MOD.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1637766276424-I5P56LLBLM2Y0AY172EI/image-asset.png Other healthcare work - AbbVie | Unbranded Education I created this MOD piece for gastroenterologists on visceral hypersensitivity, including the latest research findings. It was one of AbbVie’s most requested pieces. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394102595-PQ537H4CTRGTZTN4KK55/Verastem+MOD.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1633381736438-9KW15D5ZVAEKFF1GGF6T/image-asset.png Other healthcare work - Verastem Oncology | MOD My first work in oncology was this video, presented to oncologists at a national conference. The client asked for a highly creative and educational MOD video on chronic lymphocytic leukemia (CLL). It got an amazing reception. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394137617-SPXUHRLTXQXDT72LABPT/PhaSeal+relaunch.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545931567580-DDUU1QZ8RVLUHPJW1YN0/BD+Ad+2.jpg Other healthcare work - BD | PhaSeal | Relaunch and Campaign This was a worldwide relaunch of this medical device, which protects pharmacists, nurses, and physicians from the dangerous effects and exposure of working with chemotherapy drugs. The campaign included print, digital, and tradeshow materials. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394137685-YJNJFNT8CL6LYBLPBB2V/SYMPAZAN.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690491731619-M1C54UOESYJFDMBZDOQD/Sympazan.jpg Other healthcare work - Aquestive | SYMPAZAN | Launch This was the first delivery mechanism of clobazam—a medication for epilepsy—in a dissolvable film. I helped launch it in the US. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545956523670-9VNK6ZPZYLOPZNV7GUOA/image-asset.jpeg Other healthcare work - Aquestive | PharmFilm Technology introductory video In a quick but engaging way, this video showcases how PharmFilm from Aquestive helps with medication administration. The video was used online and at conferences/tradeshows. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394140366-ID80S4CVGS15IUNJ1OUP/DURYSTA+launch.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690491761414-EZ2XNGP5Q406G9KJY5NF/DURYSTA%2BAd.jpg Other healthcare work - AbbVie | DURYSTA | Launch and campaign DURYSTA was the first and only ocular implant to help control eye pressure associated with glaucoma for months… no drops needed. I was a creative lead and writer for this client. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1637766467953-TD177T3H1DXSYI4LTKSW/image.jpg Other healthcare work - DURYSTA Monica HCP https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394140227-87XY5UAPXPUKPVVV8YYS/Arena+clinical+trials.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1567162520168-24WVTLEDN4FLND0HOTF1/ARENA+booth.jpeg Other healthcare work - ARENA Pharmaceutical | Elevate clinical trials recruitment This was my first venture into clinical trials communications. This yearlong project included tradeshows, in-office materials, physician/patient recruitment and more. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394138472-8HDELZ2M7KGPNFWJTR1V/MoistSURE.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545946849611-JCEFDTFKFQSZOXIOGPCS/MoistSURE+Ad+1.jpg Other healthcare work - Sultan Healthcare/DENTSPLY | MoistSURE | Launch and campaign MoistSURE is a line of professional-grade hand sanitizers that are strong enough for an operating room, but feel like hand lotion. After launch, this campaign met its one-year sales goals in 3 months. I was the creative lead and writer for this. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394136865-TYP9K5FQCR6OIEHEUAG6/VOLO+launch.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545946906146-SAYYLX2U65F772M9ET4S/VOLO+WORMS+EYE+Ad+2.jpg Other healthcare work - Sultan Healthcare/DENTSPLY | VOLO | Launch and campaign VOLO wipes were the first wipes in dentistry to be sized to people’s hands — so they could cover more space and equipment with its powerful disinfectant. I was the creative lead and writer. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545948633314-5HZXVIBYR26HRC98DRO4/VOLO+still.png Other healthcare work - Sultan Healthcare/DENTSPLY | VOLO | Launch video This video, introducing VOLO wipes, was seen online and at tradeshows across the world. I was the creative lead and writer. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690395178415-J9VZM86IJJLQW17L0T43/MTF.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1637766632563-VFI5G43FF33JPKNIQ7BO/MTF+Sports+Booth.png Other healthcare work - MTF | Branding and messaging MTF is the largest tissue bank in the United States, and the most respected. I was the creative lead on their rebranding, including overseeing visuals and crafting messaging. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394577113-IYS92I2Y7BYYICFSIW3E/J%26J+ACUVUE.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545946825193-URCQEFL4QQABZBPBJFAI/VITA+Single+Ad.JPG Other healthcare work - J&J | ACUVUE VITA | Launch and campaign One of Johnson & Johnson’s most successful brands is ACUVUE Contact Lenses. This campaign is the worldwide launch of VITA — it’s first lens that could be worn for a full month, in complete comfort. I was a lead creative and writer for this client, working on MOA videos, digital, tradeshows, brand identity, product launches, and more. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1690394577151-XSWE6UI9DV6CQEGB1S5H/BSCHS.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1545947005103-2YDZWE5DZ77SBX8Q2XA0/128+Slice+Ad.jpg Other healthcare work - Bon Secours Charity Health System | Technology campaign One of the larger healthcare systems in the Hudson Valley area, Bon Secours Charity Health System offered a full range of acute care facilities and services. They were my client for over 10 years, and I was their primary writer and a creative lead. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1694775247651-VTIDIO4K1Z0JSSLHXGCI/BSCHS.png Other healthcare work https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/1694775275224-BPDY3C143RFWZXWRAFWC/Mammory+artery.png Other healthcare work http://www.sketchandwrite.com/family-recordings daily 0.75 2023-12-28 http://www.sketchandwrite.com/contact daily 0.75 2021-08-26 http://www.sketchandwrite.com/experience daily 0.75 2024-12-28 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/795c985f-3d95-472a-b0bf-e7631b3577d3/Andy+at+work.png EXPERIENCE - Make it stand out I’ve been doing this way too long. http://www.sketchandwrite.com/home daily 1.0 2025-01-09 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/ef7ce771-4746-498f-b17e-2a9cc53de7dc/Andy+Illustration.png HOME - Make it stand out Self portrait. Pretty accurate, I’m afraid. http://www.sketchandwrite.com/fans daily 0.75 2025-01-02 http://www.sketchandwrite.com/gocovri-case-study daily 0.75 2023-07-27 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/68be57cd-465d-497c-96a2-7927ad171d13/GOCOVRI+Ad.png GOCOVRI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/908b9ea9-8eca-4b0d-8fe1-05804f3edabd/GOCOVRI+HCP+Site.png GOCOVRI Case Study HCP website https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/5bbf9fe8-98e1-4d75-b073-618ff335de03/GOCOVRI+FB.png GOCOVRI Case Study Patient Facebook page https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/a83d4b31-d249-41ad-bde1-bf0b7fedbdf1/GOCOVRI+Patient+Profile.png GOCOVRI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/ffab2640-cbe1-4524-a26f-5ddcb4cde5b9/Patient+Brochure.png GOCOVRI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/da9490b8-91ee-4247-96bf-bd00746239d8/GOCOVRI+Logo.png GOCOVRI Case Study - THE RESULTS? 68% of physicians said GOCOVRI was top of mind for them—a 54% increase from a survey taken just 6 months before 76% of physicians reported awareness of the GOCOVRI indication GOCOVRI led competitors in generating patient requests Unaided awareness of GOCOVRI rose substantially with key patients (from 54% to 76% with patients under age 60) http://www.sketchandwrite.com/ami-case-study daily 0.75 2023-07-27 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/4489e412-d754-4773-8186-352666f5a77a/Cadaver+Training.png AMI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/d189c3fe-daf5-4a85-b9fb-e469b9690ec3/Brand+Audit+1.png AMI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/0a94af90-6998-4c2d-8e17-a5f5a7fa79a7/Faculty+Friday.png AMI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/628e5231-a58a-4e0b-bf0e-91c8ead9575d/Trivia+Thursday+copy.png AMI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/8c93f4ce-2e0f-4172-8f9a-16f2586572f9/Women%27s+Day.png AMI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/a029fdf6-7599-4ac7-9b30-989088156562/Nat+Doc+Day.png AMI Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/31a66d6a-6b79-4d4c-8b72-d024d24deef4/Anatomy+Tips.png AMI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/8c93f4ce-2e0f-4172-8f9a-16f2586572f9/Women%27s+Day.png AMI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/b38bf5db-1c4a-4a1e-aa2a-dcdbde3d730a/AMI+Logo.png AMI Case Study - THE RESULTS? In just 3 months after launching our new look and content, we saw triple-digit growth in our social media audience That triple digit growth continued for the next 6 months (our contract ended at that point, and we no longer tracked) AMI website traffic spiked, too with sizable increases in downloads, and webinar sign-ups http://www.sketchandwrite.com/liletta-case-study daily 0.75 2023-07-27 https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/74fdcaad-c6b5-443d-b3c8-3e099b275c3d/LILETTA+Patient+Website.png LILETTA Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/4ed7fe7b-ca47-4cee-b61a-40c63f21f68d/LILETTA+Brochure+Shot.png LILETTA Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/feb423c8-62c8-49c8-9119-6f9f17fd68f4/LILETTA+Cover.png LILETTA Case Study https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/eac371fe-74a9-42dd-8620-70f4d9121d9f/LILETTA+Website+2.png LILETTA Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53f94015e4b0f0d1ac12aad9/60717c4e-920d-410c-9728-5c29feff8fb3/LILETTA+Logo.jpg LILETTA Case Study - THE RESULTS? In research, OB/GYNs loved the new look and feel of the brand That success carried through to reinventing all LILETTA communications, emails, and instructions The brand has since experienced an uptick in sales